Our approach combined aggressive social marketing with strategic paid ads, underpinned by robust lead management. The cornerstone was our commitment to continuous optimization, allowing us to adapt swiftly to performance insights and market shifts.
Astra Daihatsu
As part of Southeast Asia’s largest independent automotive group, Astra Daihatsu is well-placed to build on its strong reputation as a trusted car dealership in the Pekanbaru region.
Year
2024
Services
360 Digital Marketing
Market
Indonesia
Website
astra-daihatsu.id
Year
2024
Services
360 Digital Marketing
Market
USA, APAC, UK
Website
artisse.ai
What we do
Digital marketing strategy
Market research and analysis
Social marketing
Paid ads
Leads Management
Performance optimization and report
We dove deep into market research, crafting a data-driven, multi-channel strategy.
We deployed a comprehensive 360 digital marketing campaign, encompassing targeted social initiatives and paid ad placements.
Challenges
Generate leads and drive sales within a tight timeframe
Maximize impact with limited budget resources
Stand out in the competitive Pekanbaru automotive market
Navigate the complexities of multi-channel digital marketing
Establish an efficient system for lead management and conversion
Continuously optimize campaign performance in real-time
Our agile team continuously monitored performance, applying real-time optimizations based on data analysis, contextual insights, and creative problem-solving.
This ensured maximum ROI throughout the campaign’s duration.
Results
Generated 235 high-quality leads
Secured 2 direct sales
Delivered $50,000 in revenue
Achieved an impressive 140 Return on Ad Spend (RoAS)
The key of the successful campaign was
Continuous Optimisation
Batch 1
3 adset: each highlights different car and audience with the same budget and duration
Batch 2
2 adset: 1 adset highlight 2 cars with same audience and 1 adset highlight 1 car with same budget and duration
Batch 3
3 adset: 1 adset promoting 2 cars, 2 adset promoting same car with different creative format
Batch 4
2 adset: 1 adset promoting 2 cars, 1 adset promoting 1 other car in momentum of independence day
Batch 5
2 adset: A/B test campaign to test which creative ads works best for a certain car promotion
Batch 1
3 adset: each highlights different car and audience with the same budget and duration
Average CPL
Rp 9,224
Batch 2
2 adset: 1 adset highlight 2 cars with same audience and 1 adset highlight 1 car with same budget and duration
Average CPL
Rp 7,609
Batch 3
3 adset: 1 adset promoting 2 cars, 2 adset promoting same car with different creative format
Average CPL
Rp 22,871
Batch 4
2 adset: 1 adset promoting 2 cars, 1 adset promoting 1 other car in momentum of independence day
Average CPL
Rp 21,053
Batch 5
2 adset: A/B test campaign to test which creative ads works best for a certain car promotion
Average CPL
Rp 6,480
Average CPL
Rp 9,224
Average CPL
Rp 7,609
Average CPL
Rp 22,871
Average CPL
Rp 21,053
Average CPL
Rp 6,480
These optimisation actions applied based on learning from previous performance, contextual analysis towards certain cases, and creative way to tackle emerged issues
- Leverage sales data of each car into audience insight for ads
- Apply interesting promotions for the copy
- Merging adsets with overlapping audience for a cost-effective result
- Testing different creative with similar copy
- Testing different creative and take out irrelevant info and promotion
- Use soft-selling approach for the copy
- Add independence day context for promotional hook
- Conduct market research for GranMax customers to treat the saturated auidence
- Adjust ads creative approach to meet audience’s interest