We developed digital marketing strategy that helped transform a local hostel into a global brand for digital nomads and solo travelers.
GunYun House
A modernized “grandma’s house” hostel in Malang, East Java, offering nostalgic comfort with contemporary amenities for solo travelers, backpackers, and digital nomads seeking authentic Indonesian experiences.
Year
2024
Services
360 Digital Marketing
Market
Indonesia, USA, Europe, SE Asia
Website
gunyunhouse.com
Year
2024
Services
360 Digital Marketing
Market
Indonesia, USA, Europe, SE Asia
Website
gunyunhouse.com
What we do
Brand Strategy
Visual Identity
Content Creation
Digital Marketing
Performance Analytics
Website Development
SEO (on-page and off-page)
We drove pre-launch bookings through strategic marketing, building early demand for new hospitality brand.
We created engaging story-driven marketing across digital and traditional channels to reach target audiences.
Challenges
Build brand recognition
Attract international guests
Generate pre-launch trust
Drive digital engagement
Strategic marketing drove strong bookings.
GunYun House blends local charm with modern appeal, drawing digital nomads and solo travelers to Indonesia.
Results
100% occupancy rate at launch (17/17 beds booked)
1000+ bookings secured
2000+ social media followers in first month
Established presence in 5 key markets
Top-ranking visibility on OTAs and Google search